Notation Reference
An office for noticing what small marks ask people to do.
Naofe studies the ordinary language of names, labels, menus, headings, captions, and forms. The work is modest by design: take a phrase that people step over every day, inspect the rule it implies, and rewrite the surrounding context so the next reader does not have to guess.

Working Glossary


The Desk Test
A label should survive four quiet questions.
Who is this for?
The answer should be visible in the words around the mark, not hidden in team memory.
What action follows?
If the next move is unclear, the label is probably naming the system instead of the task.
What can be mistaken?
A useful mark anticipates its neighboring meanings and keeps them apart.
What can be removed?
Extra nouns, status badges, and captions often create more work than they save.
This is not a branding studio and not a naming generator. Naofe is more like a small reference counter: it receives unclear wording, traces the habit behind it, and returns a cleaner way to explain the decision. That rhythm makes the site useful for editors, product teams, documentation leads, librarians, and anyone who has inherited a form with too many mysterious fields.
Margin Notes
- 01
Prefer labels that reveal the decision they support, not only the department that owns them.
- 02
When a form repeats a noun three times, one of those nouns is usually hiding a rule.
- 03
A good caption should let a reader recover context after the image has left the viewport.
- 04
Systems feel calmer when the same status word means the same thing in every room.
Published Dossiers